Tata AIA Unveils Unique Wellness Program – Tata AIA Vitality Via Cycling Packages

A revolutionary wellness program called Tata AIA Vitality has been launched by Tata AIA Life Insurance (Tata AIA), one of the leading life insurers in India. It is offered through its rider packages, Vitality Protect and Vitality Health. With this introduction, Tata AIA makes the famous Vitality platform, which is already accessible in 40 countries and has benefited over 30 million people over the past 25 years, available to users in India. Tata AIA customers have access to a user-friendly smartphone app that they can use to access health checkups and engage in wellness activities, leading to a better lifestyle. Plus, customers get an initial discount and premium renewals.

Using data-driven analysis tools, the Tata AIA Vitality wellness program encourages guests to take important steps towards achieving overall wellness. The mobile apps user interface is divided into three parts:

Know your health – Allows consumers to assess their current state of health and well-being

Improve your health – Includes weekly challenges and activities that consumers can participate in to improve their mental, physical and social well-being

Get rewarded – Helps consumers get a premium discount when they reach specific wellness milestones.

By purchasing riders offered with Tata AIA’s term insurance, savings and retirement products, customers can access this comprehensive wellness platform. Customers can purchase endorsements for a nominal additional price on top of the main insurance policy and enjoy valuable benefits. In addition to allowing customers to enhance their term insurance coverage, the Vitality Protect rider provides comprehensive coverage against events including accidental death and accidental total and permanent disability. The Vitality Health rider provides benefits including critical illness insurance and daily cash in case someone needs to be hospitalized.

Speaking on the occasion, Venky Iyer, President and Chief Distribution Officer, Tata AIA Life Insurance, said: “At Tata AIA, we are driven by our consumer obsession value. We continuously evolve with changing consumer needs and ensure the introduction of innovative and consumer-centric solutions. The introduction of the Vitality proposition is an important step in our transition from payer to partner. We are confident that our initiative will empower our consumers to adopt a healthier lifestyle and provide them with additional benefits, beyond what they enjoy from our other solutions.”

Commenting on the announcement, Barry Swartzberg, CEO of Vitality Global, said, “We are very proud to partner with TATA AIA to expand the reach of the Vitality program and its ability to improve the health of millions of people. This is an important milestone for us, as the addition of India to the list of countries linking Vitality to insurance marks the 40th market across the world. »

At the launch of the initiative, Neeraj Chopra, Tata AIA Brand Ambassador, said, “The importance of being healthy and agile cannot be stressed enough. But being healthy goes beyond just physical fitness and should encompass all facets, including mental, nutritional and social fitness. I am proud to be part of the launch of Tata AIA Vitality in India as I believe this is an important step in changing our outlook on wellness. By inducing good health, Tata AIA Vitality will help transform the health status of Indians.”

The Vitality Wellness program was created in South Africa over 20 years ago and is driven by the amount of data and information it has. Using its huge data asset, which consists of behavior-related insurance data spanning over 50 million years of life, Vitality can constantly improve its model. It uses actuarial savings, based on reliable clinical and scientific studies, to encourage healthier lifestyle habits. The age-based assessment offered by the app-based wellness program educates users on their health goals, how to live a healthier life, and how to avoid any condition that could harm them. increase their risk of disease. Using a survey of 14 modifiable health risk variables, individuals are assessed for potential health risks. Customer convenience has been carefully considered by the app, which allows users to access their Virtual Health Record (VHR) both online and on the app. According to scientific research, program participants live longer and spend less on health care.

Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture formed by Tata Sons Pvt. ltd. and AIA Group Ltd. (IAA). Tata AIA Life combines Tata’s dominant status as a leader in India with AIA’s reputation as the largest listed independent Pan-Asian life insurance company in the world, operating in 18 markets in the Asia-Pacific region. Tata AIA Life’s aggregate premium income jumped to INR 14,445Cr for the financial year 2021-2022, a jump of 30%. The company has declared a weighted retail new business premium of INR 4,455 Cr. for the same period. The persistence in the company’s 13th month was 87.8%, while the individual claims settlement ratio in the event of death was 98.53%. Tata AIA Life, one of the fastest growing companies in the life insurance industry, maintained its position as the fifth-largest company based on weighted individual new business premium.

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Earnest L. Veasey