Ranch Rider Spirits partners with Blue Ridge Spirits & Wine Marketing

Ranch Rider Spirits and Blue Ridge Spirts & Wine Marketing are pleased to announce a new partnership in which Blue Ridge will assume full responsibility for national sales of Texas’ favorite canned cocktail. Beginning November 1, Blue Ridge Spirits will assume full responsibility for sales, trade marketing and distributor management for Ranch Rider in all 50 states.

Makers of the original tequila-based Ranch Water and based in Austin, TX, Ranch Rider Spirits has become a leading brand in the spirit-based RTD category. They are the #2 canned cocktail brand in Texas and one of the top 18 brands nationwide, based on Nielsen’s 52-week sales volume. Ranch Rider’s Ranch Water is a top performing SKU nationwide, generating more sales per outlet than any other tequila RTD on the market.

The Ranch Rider and Blue Ridge partnership announcement follows Ranch Rider’s successful fundraising of $12.5 million, which the company will use to fund its growth into new markets and products. Notable investors include JJ Redick, Scott Eastwood, Alex Snodgrass of Defined Dish, Meat Church, Shakey Graves, and founders and owners of consumer brands Tecovas, Chubbies, Deep Eddy, Taylor Stitch & Howler Brothers.

“We view the addition of Ranch Rider as a great opportunity to expand Blue Ridge’s portfolio into the Tequila-based RTD space and are excited about the Ranch Rider products and brand story. We look forward to continuing to grow the brand and helping them achieve their mission of becoming the #1 Tequila RTD in the country,” said Carlos Carreras, CEO of Blue Ridge Spirits.

“We are thrilled to partner with the team at Blue Ridge. They have deep wine and spirits experience and incredible relationships with our key distributors, Republic National Distributing Company and Breakthru Beverage. will grow from a regional brand to a national player,” added Brian Murphy, Co-Founder and Chief Revenue Officer of Ranch Rider.

Effective November 1, Blue Ridge will become Ranch Rider’s exclusive sales representation in all fifty US states, including military bases and the District of Columbia. Key contacts for Ranch Rider Spirits and Blue Ridge can be found below.

About Ranch Rider

Founded in 2019 and born in a food truck in Austin, TX, Ranch Rider Spirits Co. is a premium spirit-based seltzer brand. Each can is made with premium spirits, sparkling water, freshly squeezed citrus fruits and no added sugar or anything lab made. Ranch Rider Spirits offers seven products – The Original Ranch Water, made with tequila reposado and real lime; as well as Pineapple and Jalapeño, Tequila Paloma, Margarita, The Chilton and The Buck variants.

About Blue Ridge

Blue Ridge Spirits & Wine Marketing is a sales and marketing company that partners with a diverse group of premium spirits and wines from around the world. Founded in 2015 and based in Atlanta, Georgia, Blue Ridge Spirits & Wine represents more than 35 brands nationally and supports partners with marketing strategy, sales presence and distributor management to accelerate their growth.

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Earnest L. Veasey