Prada releases swanky new in-game skins for Rider’s Republic
The intersection of technology and fashion has gone far beyond NFTs with Prada’s recent collaboration with gaming company Ubisoft. The Milanese fashion house digitally renders a one-of-a-kind capsule with an exclusive range of Linnea Rosa-inspired outfits for players to choose from.
This collaboration was ideal for the fashion house to join the digital realm that was relevant for the Linnea Rosa line. In Rider’s Republic, players can explore a range of outdoor sports, as well as enjoy the outdoors of US national parks in-game. Sports include skiing, biking, snowboarding and more.
Prada’s exclusive Linnea Rosa outfits have features that mirror the line itself. Linnea Rosa uses high performance designs and innovative technology and textiles, which also translates into Rider’s Republic. Players can choose from three different Prada Linnea Rosa outfits as a result of this collaboration: The Flame, Wild Stripes and Camouflage Rock – as well as enjoy exclusive skis, snowboards and bikes designed by the fashion house.
Rider’s Republic will also feature different Prada Linnea Rosa themed experiences where players can join the recently launched social hub. Inside the social hub, players can participate in weekly challenges to win Prada’s exclusive virtual outfits. Participation in this game can be done either by completing contracts with in-game sponsor Prada or by challenging friends in one of the game’s permanent events, “Prada Beyond the Line”.
Find out more about the collaboration on Prada.com