ICICI Lombard launches “BeFit Cover” digital campaign to promote passenger policy

ICICI Lombard, one of India’s leading private insurance companies, has launched #UnbelievableButTrue, a digital campaign to promote BeFit – an endorsement policy that provides cashless OPD and also covers physiotherapy, virtual consultations and sessions teleconsultation through our signature IL TakeCare app and on the website with other health compensation products.

The campaign will take digital marketing films, digital and social media platforms as part of its scope.

To refute the idea that insurance is only useful when you or a family member is hospitalized, or that insurance only covers major healthcare expenses, the video and creatives highlight the myriad benefits from BeFit, which include virtual medical consultations, pharmacy fees, physiotherapy sessions, diagnostic services and even wellness and preventive care.

Commenting on the launch, Sheena Kapoor, Head of Marketing, Corporate Communications and CSR at ICICI Lombard, said: “Customer focus is at the heart of everything ICICI Lombard does, and it is this philosophy we want to echo through our new digital campaign featuring BeFit coverage with cashless OPD benefits. The pandemic has increased the importance of telemedicine and home care services. The films are quirky, witty and successfully underline the #UnbelievableButTrue aspect of the cover.”

The videos, which have been posted across all of our social media platforms, depict slices of life situations and how the protagonists experience the incredible range of benefits and coverages that come with ICICI Lombard BeFit’s cashless service, bringing the #UnbelievableButTrue element to life.

Speaking about the campaign conceptualized by Ogilvy India, Executive Creative Directors Talha Bin Mohsin and Mahesh Parab said, “For an insurance provider, it is inconceivable that an insurer would go to the basics of healthcare and provide health coverage. health care as comprehensive. When we add the cashless aspect to this, it makes the offer even more commendable. Without a doubt, the campaign should convey the magnanimity of an offer like BeFit Cover. We knew the reactions that she would arouse Indian masses were going to be massive. And with that, we didn’t have to look far for inspiration for our #UnbelievableButTrue campaign.”

The COVID-19 pandemic has changed people’s perception of general medical infrastructure and healthcare processes. According to a report, online medical consultations have increased by 30% in India.

However, most insurance plans continue to focus on hospitalization costs, completely ignoring the fact that the majority of medical expenses are outpatient, such as pharmacy bills, clinic visits and clinic visits. diagnostic.

Amid the pandemic, and beyond, ambulatory healthcare is perceived and delivered differently. In order to keep pace with this new normal, BeFit coverage has been adapted to meet the ever-changing needs of customers and is completely cashless.

(With PTI entries)

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Posted: Thursday March 10th 2022, 3:28 PM IST

Earnest L. Veasey