Arrowhead Engineered Products agrees to acquire BIHR

For North American riders looking for gasket kits, carburetor rebuild kits or suspension gaskets, the name All Balls Racing will be familiar. Their parent company, Arrowhead Engineered Products (AEP), acquired All Balls in 2012, when they were called Arrowhead Electrical Products, and is just one of many companies AEP has purchased over the course of the last decade. For their latest acquisition, AEP has reached an agreement to purchase Bihr, a leading European distributor of powersports parts and accessories.

While AEP currently enjoys a global reach, their purchase of Bihr will significantly strengthen their European coverage, with a similarly diverse portfolio of powersports products. Bihr distributes Yoshimura, Renthal, Bell, RST, Barkbusters, Arai and around 350 other brands, with over 200,000 products in their catalog. Bihr offers 24-hour European delivery times from seven warehouses, with 1,000 employees dispatching up to 7,000 packages per day.

Alcopa, a Belgian investment company that was originally a distributor of automobiles and motorcycles, bought its own stake in Bihr in 2010 and proceeded to expand Bihr’s European operations outside of that origins. company in France. The acquisition of Bihr by AEP from Alcopa and other Bihr investors is due to the success of this expansion program.

The transfer is expected to take place in the third quarter of 2022, following works council (aka union) and regulatory review and approval. When completed, Arrowhead and Bihr will merge and allow two big names in motorsports distribution to grow even further.

While this will theoretically mean changes for European customers, will North Americans benefit? Uh, stay tuned on that one.

Earnest L. Veasey