AMA MX: Geico continues its partnership with the Pro Motocross Championship
MX Sports Pro Racing has announced that its longtime partner, GEICO Motorcycle, will continue its role as the “Official Insurance Provider” for the 50th Anniversary of the AMA Pro Racing-sanctioned Lucas Oil Pro Motocross Championship.
The Maryland-based company has become one of the most recognizable brands in the country and has built a strong presence within the larger motorsports community through its various investments in the industry for over a decade. GEICO Motorcycle’s initial partnership with the Lucas Oil Pro Motocross Championship dates back to 2014 and now spans a ninth season. During this period, GEICO has amplified its initiatives within the motorcycle and with the military through the most prestigious off-road motorcycle racing series in the world, which will continue during this historic season with a celebration of these efforts at Budds Creek.
“Motorsport has always played an important role in raising awareness of GEICO and growing our business. As one of racing’s most decorated properties, we continue our support of the Pro Motocross Championship, especially while as it enters its historic 50th anniversary,” said Joe Pusateri, GEICO Vice President of Marketing. “With one of the most loyal and passionate fanbases in all of motorsports, it’s been great to see the success of our engagement with the motocross public. This has not only benefited GEICO Motorcycle’s growth, but perhaps more importantly, it has served as a cornerstone in our ability to support our military veterans with the first-class treatment they deserve. We look forward to this landmark summer of Pro Motocross competition and going all out for the GEICO Motorcycle Budds Creek National in August.